It’s not uncommon to see a sticker at a business that says, “This store is monitored by CCTV” or something similar. While we see it daily, not everyone knows what CCTV is, much less why it is essential for most businesses. If you don’t already have a CCTV system in your store, you will want one when you’re done reading.
Even if you know a bit about CCTV, there may be some facts that still surprise you, like how many different types of systems are available. This quick rundown will explain the ins and outs of the most common CCTV systems, some of their standout features, and why every business should have a CCTV system. First, however, we will define what exactly CCTV is.
CCTV is an abbreviation for Closed-Circuit Television. CCTV is an on-site video surveillance system composed of cameras placed throughout the location connected to a central video monitoring system. Traditional CCTV systems do not rely on WI-FI or any other signals to transmit video. Instead, they have a network of cables, which is why they are known as closed-circuit. CCTV has many benefits that store owners prefer over newer technologies.
CCTV has been around for a long time, so companies have had plenty of time to innovate and create new technology for different situations. Here are a few different types of CCTV systems.
This is the original CCTV, and it’s still popular today because it’s functional but inexpensive. Analog CCTV is relatively easy to install, so a professional can have you up and running in as little as a few hours, depending on how many cameras you have.
This system has many advantages, starting with the fact that it displays in 1080p definition. This system uses LAN cables to transmit data to the screens and can use WI-FI to record. Installation of IP CCTV needs a professional to ensure that it is done safely and effectively.
Wireless CCTV kind of defeats the purpose of CCTV, but if you only use it to monitor your store, it is an option. These cameras use WI-FI to transmit the video straight to a device to view. Wireless CCTV cameras are easy to set up but not secure and should never be used to monitor anything you don’t want the public to see.
As the name suggests, HD CCTV displays video in high definition. In most ways, these cameras are identical to analog, even using a coax cable to transmit data. However, the picture is much better and will make a significant difference when trying to view small details in your videos.
These cameras are popular because they can take clear pictures in low-light conditions, and you don’t need to collect data from them in real time. However, they are some of the newest CCTV technology, which can be pricey. In addition, data collection is more complicated than it is with traditional CCTV cameras.
Now, you have an idea of what kind of CCTV system will benefit you, but you may still be questioning whether your business really needs one. Here are just a few of the operations CCTV cameras assist.
The first thing people think about when they see CCTVs is they are used for theft prevention. On-site CCTV allows security to monitor all parts of the store at once and catch potential shoplifters in the act. Systems that record can also be used to catch and prosecute thieves after the crime.
Some people may feel like CCTV is for spying on customers and employees alike, but CCTV is a vital component to keeping your employees safe. Having the cameras in plain view can deter anyone from acting violently, and if an incident does occur, security can call the authorities immediately and have documentation for criminal charges. The cameras also help identify potentially dangerous situations like spills or unstable inventory that could become a fall hazard.
Your business is an investment, and so is the expensive equipment many businesses use in their daily operations. Having a constant eye on your equipment and ensuring your employees are using it properly is an insurance policy to protect your investment. You can also see the condition of your equipment and if it needs attention without having to be on the floor.
Most business owners are concerned about the inside, but a lot can happen outside of your business as well. Having a CCTV camera outside can help prevent theft and vandalism and catch anyone who tries. It will also help you to identify potential problems like if the same car keeps driving by at night they might be causing your business for a future theft.
If your business is doing well, it is no surprise that some unscrupulous people would try to profit by faking an injury and demanding you pay. Having a CCTV system with recorded footage will help dispel doubt if you are ever forced to defend yourself in court.
It might not be the most effective method, but your CCTV cameras can be used to monitor the number of guests you get in your store, the most common areas guests tend to shop in your store, and guest engagement from both employees and marketing materials in the store.
Some insurance companies will give companies a discount on their property insurance if they have a visible CCTV camera system. Having video proof if you ever need to file an insurance claim will also help your case.
If you have to use your CCTV system for any of the reasons on this list, it will have already paid for itself. Whether it is protecting your employees, your store, or your reputation, having video evidence will give you peace of mind that you’re protected. Installing a CCTV system yourself can be frustratingly complicated, especially without the right tools, so it is always a good idea to trust the installation to the professionals.
You want an electrician you can trust, and here at Astley Electrical, we have a client-for-life philosophy. In fact, some of our clients span multiple generations. You want an electrician that doesn’t just want your business today; they want to continue to serve you and the community for years to come. If you have any questions about CCTV installation or want to schedule an installation appointment, contact us today to get started.
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